GUEST BLOGGER | videography

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Bob Ridge, owner of IndyVisual, has been well-known in our industry for years. We have collaborated with Bob on several events over the past few years.  In fact, we most recently shared a National Espirit Award for Best Team Effort. We are honored to work alongside Bob and call him our friend and colleague. His creativity is amazing.

We asked Bob the following questions…

How has videography changed over the years?
The technology has clearly evolved since I started, from tape-based acquisition and machine-to-machine editing to more advanced digital tools used to acquire and edit footage today.  The cost of this technology has dropped as well, allowing more creative (and not so creative) entrepreneurs to enter the videography market.  As this has happened, more creative techniques are being used to produce videos that have a more authentically cinematic feel than what was possible only 5-10 years ago.

Why do you think videography is critical to a wedding?
Video is actually barely critical to the wedding at all…until the day after the wedding and beyond.  The day itself is such a blur of excitement that by the time a couple returns from their honeymoon, they will have already forgotten about 90% of their wedding day.  Video can preserve the sights, sounds, emotions and personalities of a wedding day for the couple to relive over and over as if they are transported right back into the big day.

How often do you think brides and grooms watch their video?
I’ve heard a few people say they never watch their video, but those generally haven’t been our clients.  Among our couples, some will watch their video several times in a row when they receive it, then often thereafter.  Many clients make a point of watching it on every anniversary.  Then there are others who may shelve it for awhile, but then get it out again to share with their children, who often want to watch it repeatedly.

What are some new trends that you are witnessing relative to videography?
The use of DSLR cameras (primarily used for photography), which are now increasingly capable of capturing full-HD video, has allowed for more creativity and versatility in the process of filming a wedding.  The quality of these images combined with the depth of field captured by DSLR lenses and advanced software has allowed videographers to finally achieve that elusive “film look” that we have long sought after.  This has in turn led to the creation of a greater variety of cinematic-style wedding videos and shorter form highlight clips to suit all needs and tastes, giving brides more choices on how their wedding day is captured.

How do you collaborate with other vendors throughout the event?
In addition to doing my own job to the best of my ability, I also like to collaborate and communicate closely with other vendors to ensure that the wedding day as a whole is executed to perfection with as little worry as possible on the client’s part.  This can range from simply staying out of a photographer’s way to helping a planner carry decor or walking the bride and groom through their formalities if needed.  Over 600 weddings’ worth of experience has allowed the filming process to become second nature to me, so I can step back and keep an eye on the big picture and help the entire vendor team pull off a successful event.

What are your opinions on photographers shooting video and visa-versa?
The explosion of DSLR equipment has allowed more overlap in the capabilities of photographers and videographers. I don’t know of too many photographers who are attempting to shoot video yet, but I cannot imagine how those who do can also do their primary job to the best of their ability.  I do know that some videographers are also offering photography services.  I think we have yet to see the true long-term impact of this overlap, but I do believe that as long as I continue my personal philosophy of doing one thing and doing it well, clients will appreciate what we do and our studio will continue to thrive.

What have been some of your fondest and most unexpected moments that you have captured?
There have been far too many great moments over the course of 17 years for me to recall or single out any specific examples.  I guess I’ve just about seen it all.  But what I love is that every event is filled with so many “little” moments that capture the emotion and personality of the day as vividly any TV-worthy highlight.  Truthfully, my favorite moments may be the ones that I don’t even notice or give much thought to until the couple later tells me how much it meant to them to relive it.  It’s really cool to see my own work through someone else’s eyes.

If someone cannot afford a videographer, what would be the one piece of advice you would give them?
It’s a common stat that not hiring a videographer is the biggest regret of most couples after the wedding, so don’t give up easily on video.  Ask your future in-laws, parents (if you’re paying yourself), grandparents, etc. if they would be willing to contribute to the hiring of a professional videographer.  In many cases, they are looking for an opportunity to chip in for the wedding, and this is a perfect way for them to do so for vivid keepsake of the day that will be cherished by the entire family for generations to come.

Here is the most recent wedding where we collaborated with Bob.